Agency Economics & Budget Calculators
Interactive tools for discovery meetings, budget splits, and advance billing reconciliation.
🎯 Allowable Cost Per Lead (CPL)
Calculate the maximum break-even acquisition cost for a phone call or form enquiry based on client economics.
Average Job Revenue (£)
£1,000
Lead Close Rate (%)
15%
Break-Even Allowable CPL:
£150.00
Target Healthy CPL (50% target):
£75.00
Enquiries required per sale:
6.7
⚖️ 80/20 Daily Budget Calculator
Google caps monthly billing at 30.4× the average daily budget. Divide planned monthly spend by 30.4.
Planned Monthly Ad Budget (£)
£1,000
Month 2 Management Fee (20%)
Total Daily Budget (÷ 30.4):
£32.89 / day
Exact Campaign (80%):
£26.31 / day
Broad Campaign (20%):
£6.58 / day
💳 Advance Billing Reconciliation Simulator (Month 3 Correction)
Because bills are sent 7 days before each month begins, actual Google clicks of a completed month are reconciled on the bill two months later.
Spend Gap Credit to Client (Actual − Planned):
-£40.00
Month 3 Management Fee (20% of M3 Plan):
£200.00
Total Net Month 3 Invoice to Client:
£1,160.00